"I Have A Dream" Foundation
“I HAVE A DREAM” FOUNDATION
Led a 35 year old national nonprofit & its 16 affiliates through a re-brand while expanding its national footprint through social, digital, PR, & media campaigns.
BRANDING
Worked with staff, students, board members, & other key stakeholders to implement a national brand refresh for the “I Have A Dream” Foundation & its affiliates, including updated visuals & messaging. Emphasized focus on elevating student voices & centering policy issues around educational equity. Built templates & guides for simple & scalable implementation.
COMMUNICATIONS STRATEGY
After maximizing traction from their “CBS Cares” campaign, which garnered a Super Bowl half time spot, expanded their digital strategy through interactive student campaigns & partnerships while building earned media & thought leadership programs.
EVENTS
Designed & crafted communications for their annual gala, at venues including the Intrepid Air Sea & Space Museum, The Pierre, & Guastavino’s, with an eye towards increasing interactivity, learning, & student involvement.
